3 Goals of Strategic Management

At the Haines Centre for Strategic Management we don't just help you create a strategic plan. We want you to successfully implement that plan throughout the year.

That's why we talk about Strategic Management, not just Strategic Planning - Strategic Management includes applying Systems Thinking to Strategic Planning and Managing the Changes associated with executing your plan.

The 3 Goals of Strategic Management are:

1. Achieve clarity of purpose & direction - ensure that senior leaders, middle management & employees support where the organization is going & why the organization exists.

2. Ensure successful transformation - create the structures & processes so that you can implement the changes required of your strategic plan

3. Sustain high performance over long term - learn how to keep your strategic plan updated, and use a system throughout the year to ensure you are leading using your plan

The result = sustained relevance & competitive advantage

Want advantage over your competition? Want to get your people aligned behind your plan? Contact me at

Valerie.MacLeod@HainesCentre.com